Pencil
Generate and test ad variants with brand control
Pencil produces ad concepts grounded in your brand guidelines and past performance, then helps run the tests.
Starter prompts
Copy one into Pencil and swap the {braces} for your own details.
- Draft a {artifact} for {stakeholder} covering {key points} in under {n} words.
- Summarise this report into the three decisions we need to make: {report}.
- Write a follow-up after {event} that moves the deal forward without sounding pushy.
Overview
Pencil focuses on brand safety: it learns your guidelines and winning patterns before generating, so output looks like it came from your team. Built-in testing and reporting closes the loop.
Key Features
Brand-aware generation
Trained on your assets and style rules.
Learning from performance
Suggests angles similar to past winners.
Team workflow
Review and approval before launch.
How to Use
- Connect brand assets and past ad performance.
- Generate concepts and shortlist two or three.
- Push to the ad platform and feed results back.
Core Advantages
- ✓Stays on brand
- ✓Performance-informed ideas
- ✓Good for agencies
Who It's For
Pricing & Free Trial
| Plan | Price | Notes |
|---|---|---|
| Team | ~$119 / month | Brand training, unlimited variants |
| Enterprise | Custom | Multiple brands, SSO |
Free tier: Demo available on request.
Prices are indicative — check the current list on trypencil.com
Frequently asked questions
- What is Pencil?
- Pencil produces ad concepts grounded in your brand guidelines and past performance, then helps run the tests.
- Is there a free plan for Pencil?
- Demo available on request.
- How much does Pencil cost?
- Pencil uses a subscription model. The entry paid plan is ~$119 / month (Team).
- What can Pencil do?
- Its headline capabilities: brand-aware generation; learning from performance; team workflow.
- Who is Pencil for?
- It is aimed at brand teams, agencies, growth marketers.
Our Verdict
Better brand fit than generic generators, at agency-adjacent pricing. Best for teams already spending on paid social.
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