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Shopify Magic

β˜…β˜…β˜…β˜…β˜…4.2BusinessPaidUpdated 27 Oct 2026

Product copy and support replies inside Shopify

Magic writes product descriptions, email subject lines and support answers directly in the Shopify admin, tuned on your store data.

shopify.com
Shopify Magic homepage screenshot

Starter prompts

Copy one into Shopify Magic and swap the {braces} for your own details.

  • Draft a {artifact} for {stakeholder} covering {key points} in under {n} words.
  • Summarise this report into the three decisions we need to make: {report}.
  • Write a follow-up after {event} that moves the deal forward without sounding pushy.

Overview

Shopify Magic is built into the admin rather than sold separately: it suggests descriptions from a product title and image, drafts marketing emails, and answers customer questions in the inbox using your policies. Everything stays inside the platform.

Key Features

Product descriptions

Generates copy from title, image and attributes.

Sidekick assistant

Answers operational questions about your store.

Inbox replies

Drafts responses based on your help docs.

How to Use

  1. Open a product and click the Magic icon in the description field.
  2. Adjust tone and length, then edit the wording.
  3. Use the inbox draft for support replies, checking policy details.

Core Advantages

  • βœ“No extra subscription
  • βœ“Sees your own store data
  • βœ“Fast to try

Who It's For

Shopify merchantsDTC brandsSupport teams

Pricing & Free Trial

Included with Shopify plansIndicative β€” not yet re-checked
PlanPriceNotes
Basic~$39 / monthIncluded, limited generations
Grow~$105 / monthHigher limits, Sidekick

Free tier: Included in Basic and above, with monthly generation limits.

Prices are indicative β€” check the current list on shopify.com

Frequently asked questions

What is Shopify Magic?
Magic writes product descriptions, email subject lines and support answers directly in the Shopify admin, tuned on your store data.
Is there a free plan for Shopify Magic?
Included in Basic and above, with monthly generation limits.
How much does Shopify Magic cost?
Shopify Magic uses a included with shopify plans model. The entry paid plan is ~$39 / month (Basic).
What can Shopify Magic do?
Its headline capabilities: product descriptions; sidekick assistant; inbox replies.
Who is Shopify Magic for?
It is aimed at shopify merchants, dtc brands, support teams.

Our Verdict

Worth using because it is already there. Output still needs a human edit for brand voice.

Community rating

4.4
8 ratings

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